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Sample demo workspaceAll data is seeded and does not reflect real traffic. Add your website →

Revenue Leak Demo

Pick a company and see how Metrivo finds the leak.

Hypothetical demo data. Not real customer data. These fictional companies show how Metrivo connects source, funnel, payment, and missing metadata evidence without writing demo rows to a workspace.

Detect

Tie traffic, funnel events, AI-search referrals, UTMs, and payments to one path.

Understand

See the source, drop-off, attribution gap, missing metadata, and region.

Fix

Apply the suggested fix in the demo and preview estimated recovered revenue.

metrivo.co / revenue-leak-demo
Hypothetical demo dataNot real customer dataSeeded demo data

Interactive leak finding workspace

B2CEcommerce

GlowKart Beauty

glowkart.example - $120k-$180k/month

Revenue leak found

Creator traffic adds to cart, then shipping costs stall checkout.

Product page -> cart -> shipping quote -> checkout

Attribution confidence

High

Missing data

  • Some card decline reasons are still grouped as generic failures.

Recommended fix

Show the free-shipping threshold on product pages, preview delivery date before cart, and retry failed wallets with the item and source still attached.

Expected recovery

Potential recovery to test: about $8.4k/month after shipping clarity and wallet retry fixes.

Estimate only. Not a guaranteed result.

Estimated monthly leak

$31.2k/month

Priority

High

Company type

B2C

Ecommerce

With UTMs situation

High confidence

Source

tiktok_creator

Medium

paid_social

Campaign

spring-glow-kit

Content

creator-maya-demo

Payment metadata status

Checkout metadata includes visitor_id, session_id, utm_campaign, utm_content, and discount_code.

What Metrivo can attribute

Metrivo can confidently attribute creator visits to carts, shipping exits, wallet failures, and paid orders.

Payment/funnel leak

$31.2k/month
Creator link
Product page
Cart
Shipping quote
Payment

Failing step

Shipping quote shown after cart intent

Recommended fix

Move shipping clarity before cart and send payment retry links that keep source and cart metadata.

Why Metrivo flags this

The campaign is creating buying intent, but late shipping costs and wallet failures make the channel look weaker than it is.

Metrivo connected campaign visits to add_to_cart, shipping_quote_viewed, checkout_started, failed_payment, and paid order events by visitor and order metadata.

Revenue leak amount

$31.2k/month

Leak source/channel

Creator and paid social campaigns

Funnel drop-off

Cart -> shipping quote -> payment drops 29%

Attribution gap

$10.4k in paid orders lacks creator or campaign proof

Payment failure/lost revenue

$4.6k from failed wallet and card attempts

Monthly revenue range

$120k-$180k/month

Before / after metrics

Before Metrivo vs After Metrivo

Before state

Cart-to-payment

Before 21%After 27%

Attributed orders

Before 64%After 81%

Payment retry save

Before 12%After 29%

Analytics dashboard

The full Metrivo analytics workspace

Traffic, sources, pages, locations, payments, and buyer journeys — all seeded demo data.

acme.saas.com

Acme SaaS · May 1 – May 30 · 7 current visitors

Setup 4/4
Next Best Action

Fix AI-search pricing-page conversion drop

1,240 AI-search visitors reached /pricing in the last 30 days but only 3 converted. Rewriting the CTA for AI-search intent is estimated to recover $1,120/mo.

View fix draft
Revenue Leak Agent

AI-search visitors reach pricing, then stall

$1,120 est. monthly leak · 1,240 AI-search visits reached /pricing, only 0.24% converted.

Unique Visitors
8,412
Revenue
$7,840
Conv. Rate
2.1%
Paid visitors
Rev. / Visitor
$0.93
RPV
Payments
178
Customers
142
Bounce Rate
48.3%
Avg Visit
3m 24s
Online Now
7
Pageviews
22,614
Trend
Subscription Metrics
+16.2% MRR vs last month
MRR
$11,262
Active Subscriptions
158
New This Period
34
+$2,210 MRR
Churned
9
−$530 MRR
Net New MRR
+$1,680
Churn Rate
3.4%
Monthly
ARPU
$71
LTV
$2,090
MRR · last 6 months
PlanSubsMRRChurnShare
Starter · $49/mo78$3,8224.1%33.9%
Pro · $79/mo64$5,0562.8%44.9%
Scale · $149/mo16$2,3841.2%21.2%
Top AI Source
chatgpt.com

$1,770 revenue · 28 paid conversions this period.

Best Landing Page
/docs/quickstart

3.05% CVR · 2.8× better than homepage average.

Biggest Leak
$1,120 / mo

AI-search pricing-page drop — only 0.24% conversion.

Attribution Gap
$1,030 untracked

28 payments with no visitor ID. Fix: add Metrivo session to Stripe metadata.

Revenue By Confidence
Unknown $0
ConfidencePaymentsRevenue
high98$4,810
medium52$2,340
low18$690
unknown10$0
Top Missing Data
Missing fieldPaymentsRevenue
No visitor ID in payment28$1,030
Email fallback only18$690
No session ID11$457
Top Sources
ChannelVisitorsPaidCVRRPVRevenue
Organic Search3,210722.2%$1$2,640
AI Search1,254443.5%$2$2,859
Direct2,184442%$1$1,660
Social936202.1%$1$693
Referral498102%$1$288
Email33082.4%$1$304
Top Pages
PageVisitorsPaidCVRRPVRevenue
/pricing2,8141244.4%$2$5,990
/8,412480.6%$0$920
/docs/quickstart1,248383.1%$1$1,770
/features892222.5%$1$500
/blog/top-saas-metrics62481.3%$0$125
/about41241%$0$70
Locations
Los AngelesSan FranciscoSeattleVancouverChicagoTorontoNew YorkBostonWashingtonMexico CityHoustonMiamiHavanaBogotáLimaSão PauloRio de JaneiroBuenos AiresSantiagoLondonParisAmsterdamBerlinMadridBarcelonaRomeMilanViennaStockholmOsloCopenhagenDublinLisbonAthensWarsawPragueIstanbulMoscowCairoLagosNairobiCape TownJohannesburgCasablancaDubaiRiyadhTel AvivMumbaiDelhiBangaloreBangkokSingaporeJakartaHong KongShanghaiBeijingShenzhenSeoulTokyoOsakaSydneyMelbourneAuckland
United States
United Kingdom
Germany
Canada
Australia
India
France
Netherlands
ZOOM 100%
MetrivoReal-time
12 visitors on acme.saas.com · est. revenue $12
🇺🇸 United States4 visitors
Direct referral · Desktop
est. revenue$5
Seeded demo dataPowered by Metrivo
CountryVisitorsPaidCVRRPVRevenue
🇺🇸 United States3,824922.4%$1$4,740
🇬🇧 United Kingdom912222.4%$1$1,076
🇩🇪 Germany728141.9%$1$482
🇨🇦 Canada614182.9%$1$872
🇦🇺 Australia498122.4%$1$518
🇮🇳 India89280.9%$0$196
🇫🇷 France41261.5%$1$222
🇳🇱 Netherlands29862%$1$242
Technology
BrowserVisitorsPaidCVRRPVRevenue
Chrome4,8121082.2%$1$4,716
Safari2,184462.1%$1$1,966
Firefox812141.7%$1$584
Edge49881.6%$1$338
Other10621.9%$1$60
Campaigns
UTM
CampaignVisitorsPaidCVRRPVRevenue
may-product-hunt412184.4%$3$1,120
ai-search-guide-may28482.8%$1$338
saas-newsletter-may19263.1%$1$266
AI Search Sources
AI
AI sourceVisitorsPaidCVRRPVRevenue
chatgpt.com812283.5%$2$1,770
perplexity.ai428143.3%$2$830
gemini.google.com21841.8%$1$157
claude.ai9622.1%$1$102
Events Before Purchase
EventEventsVisitorsPaidCVRRevenue
pricing_page_viewed2,8141,2481249.9%$5,990
signup_started1,61498217818.1%$7,840
docs_quickstart_viewed1,248842384.5%$1,770
feature_video_played612498183.6%$842
pricing_toggle_annual3843104815.5%$2,240
Goals
GoalConversionsCRRevenue
Signup98211.7%$7,840
Checkout2342.8%$7,840
Pricing Page2,81433.4%$5,990
Docs Quickstart1,24814.8%$1,770
Buyer Journeys
BuyerSourceCountryTechLandingRevenueTimePaidConfidenceJourney
buyer_7a3f…chatgpt.com🇺🇸 United StatesDesktop / Chrome / macOS/docs/quickstart$794h 12m2026-05-28Highchatgpt.com → /docs/quickstart → /pricing → /checkout
buyer_c9d2…google🇬🇧 United KingdomDesktop / Safari / macOS/$791d 7h2026-05-27Highgoogle → / → /features → /pricing → /checkout
buyer_2b8e…perplexity.ai🇩🇪 GermanyDesktop / Firefox / Windows/features$7922m2026-05-26Mediumperplexity.ai → /features → /pricing → /checkout
buyer_f1a4…direct🇨🇦 CanadaMobile / Safari / iOS/pricing$498m2026-05-25Lowdirect → /pricing → /checkout
buyer_9e5c…linkedin.com🇦🇺 AustraliaDesktop / Edge / Windows/blog/top-saas-metrics$793d 2h2026-05-24Highlinkedin.com → /blog/top-saas-metrics → /pricing → /checkout
Ready to see your real data?

Add your website to get started

This is seeded demo data, shown without asking for a URL or signup. Sign up to create a real workspace for your domain, install the tracker, connect payments, and see your actual revenue leaks.

No credit card required. Free to start.

How setup works

Three steps to your first revenue-leak evidence.

Start with one website and one payment path. If the data is not ready, Metrivo shows what is missing before it calls anything a leak.

Step 1: Add website

Enter the domain Metrivo should watch and save it before signup.

Domain saved

Step 2: Install tracker or plugin

Add the script or plugin and verify that the first visit is coming through.

Tracker verified

Step 3: Connect payment source

Connect Stripe, Razorpay, Dodo, Paddle, Lemon Squeezy, or the Manual Payment API.

Payment source connected

First report: revenue leak or missing-data report

Start your 7-day free trial to connect one website and one payment path and see your first revenue leak or missing-data report. Want a hand finding your first leak faster? We'll set it up with you.

7-day free trialPrivacy-friendly trackingOne website and one payment path to startAI-search and dark traffic stay labeled by evidence