Metrivo
Comparison · Last verified July 2026

Metrivo vs Attrifast

Attrifast is one of the sharpest “analytics for the AI era” products around: it separates ChatGPT and Perplexity traffic from the rest and ties it to revenue, with a strong EU privacy posture. Metrivo overlaps on AI attribution and visibility, and differs where it counts: it logs which AI crawlers reach your pages, then ranks the revenue leak and drafts the fix. Entry pricing is now within a dollar ($9 versus $9.99), so price is not the deciding factor. Here's the honest breakdown, including the several places where Attrifast is the better buy.

The short version

Both detect AI-search traffic, both scan AI visibility, and both tie revenue to channels. Entry pricing is effectively the same ($9 versus $9.99), and Attrifast Starter gives you more events and more competitors for it. Metrivo's case is the action layer: it ranks your revenue leaks, drafts the fix, measures the experiment, and reads payments from Dodo, Razorpay, Paddle, and Lemon Squeezy as well as Stripe. Pick on workflow and payment provider, not on price.

Side-by-side comparison

Attrifast details last verified against attrifast.com on 2026-09-02. Competitor pricing and features change; check their site before deciding, and tell us if anything here is out of date.

CapabilityMetrivoAttrifast
Price$9 Starter (10k events), $14 Growth (100k events), $19 Business (1M events), per month. 7-day free trial, no credit card.$9.99 Starter (50k events, 1 site, 1 seat), $49 Pro (100k events, 3 sites, 5 seats), per month. 7-day free trial. An Agency tier is listed as coming soon and waitlist-only.
What the entry tier gives youAt $9: 10k events, 1 website, 1 seat, 1 payment provider, 5 buyer prompts, 1 competitor, 10 visibility scans per month, plus the Revenue Leak Detector.At $9.99: 50k events, 1 website, 1 seat, 3 competitors, and 10 prompts scanned every 30 days. More raw event headroom and more competitors than Metrivo Starter for about a dollar more.
PositioningFind the revenue leak to fix today — diagnosis, fix, and experiment on top of attribution.Web analytics for the AI era — track every visitor from Google to ChatGPT, tied to revenue.
AI-search: detection11 named AI sources (ChatGPT, Perplexity, Claude, Gemini, AI Overview, Copilot, and more) with per-session evidence and confidence labels.Detects ChatGPT, Perplexity, Claude, and Gemini and separates them from other traffic.
AI-search: visibility / GEOBuilt-in: probes whether AI engines cite or recommend you, tracks share-of-voice vs competitors, and logs AI-crawler access (GPTBot, ClaudeBot, PerplexityBot).Measured. Attrifast scans buyer prompts on a fixed cadence (10 prompts every 30 days on Starter, 30 every 10 days on Pro) and tracks competitors, adding sentiment, position, topics, and gap analysis on Pro.
AI-search: revenueAI sessions tied to payments with confidence labels; unknown-direct stays labeled, not inflated.Revenue attribution from Stripe Checkout payments, first subscription payments, and Shopify orders, broken out by channel including AI engines.
Revenue leak detectionRevenue Leak Agent ranks drop-offs, weak CTAs, and unattributed revenue with evidence and severity. From Starter.Not a feature. Channel LTV / conversion / RPV dashboards; you interpret them yourself.
Fixes & experimentsFix Generator drafts the change; Experiment Launcher measures before/after lift; Revenue Memory records outcomes.None. Attrifast reports visibility and revenue; it does not draft the change or run the before/after test. An Agency tier covering SEO and GEO work is listed as coming soon and waitlist-only.
Payment integrationNative webhooks for Stripe, Dodo, Razorpay, Paddle, and Lemon Squeezy, plus a scoped Manual Payment API.Stripe (Checkout payments and first subscription payments) and Shopify orders, out of the box.
Behavior analyticsPrivacy-friendly Behavior Revenue Maps: heatmaps, rage/dead clicks, scroll depth, segmented by who converted.Not a focus. Channel-level metrics rather than on-page behavior.
Historical importNative GA4 & Plausible CSV import (stored as labeled daily aggregates), plus events/payments CSV import and mapping templates.Not stated on their current pricing page. Check with Attrifast directly if importing history matters to your switch.
Privacy postureCookieless by default, respects Do Not Track, IP/email hashing, no session replay or fingerprint-based tracking.Privacy-first positioning. Specific residency and retention terms are not stated on their current pricing page; ask them directly if this drives your decision.
Best forSaaS founders who want the leak found and the fix drafted, across more payment providers than Stripe and Shopify.Teams that want AI-era traffic analytics with more event headroom and more competitor tracking at the entry tier, or several sites and seats on one plan.

Attrifast details verified against attrifast.com pricing and product pages as of July 2026. If anything here is out of date, tell us at support@metrivo.co and we'll fix it.

What Attrifast genuinely does better

More headroom at the entry price. Attrifast Starter is $9.99 for 50k monthly events and 3 tracked competitors. Metrivo Starter is $9 for 10k events and 1 competitor. If you have real traffic and mainly want it measured, Attrifast gives you five times the event allowance for roughly the same money.

Sites and seats on one plan. Attrifast Pro covers 3 websites and 5 seats at $49. Metrivo stays single-website and single-seat until the $19 Business tier, which covers 5 websites and 10 seats. If you run several products or need teammates in the tool early, compare those tiers carefully rather than the entry price.

Tighter visibility cadence and deeper prompt analysis.Attrifast Pro rescans 30 buyer prompts every 10 days and adds sentiment, position, topic, and gap analysis. Metrivo scans on your schedule within a monthly scan allowance and does not break out those same prompt-level dimensions.

What Attrifast doesn't try to do

It doesn't measure AI visibility. Attrifast tracks AI traffic that arrives. Metrivo also probes whether ChatGPT, Perplexity, Gemini, and Claude cite or recommend you, measures your share-of-voice against competitors, and logs which AI crawlers reach your pages — the input a GEO strategy actually needs.

It reports; it doesn't diagnose or fix. Attrifast's channel LTV, conversion, and RPV dashboards are good, but you interpret them. Metrivo's Leak Agent ranks the problems, the Fix Generator drafts the change, and the Experiment Launcher measures the lift.

It covers Stripe and Shopify only. If you take money through Dodo, Razorpay, Paddle, Lemon Squeezy, or your own billing, Attrifast cannot attribute that revenue today. Metrivo reads all of those natively and exposes a scoped Manual Payment API for anything else, which matters most for founders selling outside the US and EU.

It does not separate AI crawlers from AI referrals.Metrivo logs GPTBot, ClaudeBot, PerplexityBot and other AI crawler visits as their own stream, so you can tell “an engine read this page” apart from “an engine sent a human here.” Those are different problems and they need different fixes.

Choose Attrifast if

  • You need more than 10k monthly events at the entry price.
  • You want 3 websites and 5 seats on a single plan.
  • You take payment through Stripe or Shopify only, and want the reporting, not the workflow.
  • You want prompt-level sentiment, position, topic, and gap analysis on a fixed 10-day cadence.

Choose Metrivo if

  • You want to measure AI visibility and share-of-voice, not just AI traffic.
  • You want leaks found and fixes drafted, not just dashboards to read.
  • You want a $9 entry price and more payment providers (Dodo, Razorpay, Paddle).
  • You want attribution with honest confidence labels and an evidence ledger.

FAQ

Attrifast and Metrivo both track ChatGPT and Perplexity traffic. What's actually different?

Both detect AI traffic and both scan whether AI engines mention you, so the honest answer is narrower than it used to be. The remaining differences are crawler-level evidence and the action layer. Metrivo logs which AI crawlers actually reach your pages (GPTBot, ClaudeBot, PerplexityBot and others) as a separate stream from human sessions, and it turns findings into ranked leaks with drafted fixes and tracked experiments. Attrifast stops at reporting visibility and revenue, and adds sentiment, position, topic, and gap analysis on Pro that Metrivo does not break out the same way.

Attrifast Starter is $9.99 and Metrivo Starter is $9. Is there any real price difference?

Not at the entry tier — they are within a dollar of each other, and Attrifast Starter gives you more raw headroom: 50k events versus Metrivo's 10k, 3 competitors versus 1, and 10 scanned prompts versus 5. Metrivo Starter counters with the Revenue Leak Detector, the Metrivo Score, and a payment integration beyond Stripe and Shopify. The pricing gap opens further up: at 100k events Metrivo Growth is $14 while Attrifast Pro is $49, but Pro also covers 3 websites and 5 seats where Metrivo Growth covers 1 of each. Compare the tier you would actually buy, not the headline price.

Where does Attrifast genuinely beat Metrivo?

In several places, and they are worth taking seriously. Attrifast Starter includes five times the monthly events of Metrivo Starter and tracks three competitors to Metrivo's one, for about a dollar more. Attrifast Pro covers 3 websites and 5 seats on one plan, where Metrivo only reaches 5 websites and 10 seats at the $19 Business tier and stays single-seat below it. Attrifast also scans buyer prompts every 10 days on Pro, a tighter cadence than most teams will configure themselves. If your bottleneck is event volume, seats, sites, or competitor coverage rather than diagnosis, Attrifast is the better buy.

Why does Metrivo leave some AI traffic labelled 'unknown'?

Because the evidence is genuinely missing. When someone copies a URL out of a ChatGPT answer, or taps a link inside a mobile app, the browser often sends no referrer at all. Metrivo stays evidence-bound: with no referrer, UTM, landing-URL, or payment evidence, the visit stays 'unknown' rather than being assigned to an AI source we cannot prove. Any tool that reports a confident AI number for those visits is inferring, not observing. We would rather you act on a smaller number you can defend than a larger one you cannot.

Does Attrifast find revenue leaks or draft fixes?

No. Attrifast reports channel performance, revenue, and AI visibility, and leaves the interpretation to you. It does not rank your funnel leaks in-app, draft a CTA or checkout-recovery change, or run a before/after experiment. That leak-to-fix-to-experiment loop is Metrivo's core product. Attrifast does list an Agency tier covering SEO and GEO work as coming soon, but that is a service offering rather than an in-app workflow.

Can I use both?

You can, but the overlap is large: both do AI-traffic attribution, both tie revenue to channels, and both scan AI visibility. Paying twice only makes sense if you need Attrifast's event headroom or seat count alongside Metrivo's leak-and-fix workflow and its non-Stripe payment providers. For most single-product founders, pick one.

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