Metrivo
Solution

How do I attribute Razorpay revenue to traffic sources?

Razorpay processes the payment. It does not tell you which channel, page, or AI-search referral produced the customer. Metrivo links each Razorpay event back to a website session and labels the attribution with a confidence level.

The problem

Razorpay is the standard for SaaS payments in India and many APAC markets. But the Razorpay dashboard is not built to attribute revenue to traffic. You see orders and subscriptions but cannot tell which channel or AI-search referral brought the customer.

That makes growth investment decisions harder than they need to be.

How Metrivo helps

Razorpay event ingestion

Orders, payments, and subscription events flow into Metrivo through the standard integration.

Session-to-payment linking

Visitor identifiers passed through Razorpay checkout enable confirmed attribution.

Confidence labels

Every Razorpay payment is labeled confirmed, inferred, or unknown.

Channel and AI breakdown

Group Razorpay revenue by channel, campaign, and AI-search source when detectable.

Setup steps

  1. 1. Install the tracker. Install & verify
  2. 2. Connect Razorpay. Razorpay integration doc
  3. 3. Forward visitor identifiers through Razorpay checkout using the patterns in the doc.
  4. 4. Open the revenue attribution dashboard for per-source and per-AI-platform breakdowns.

What Metrivo will NOT claim

  • We will not modify your Razorpay account configuration.
  • We will not invent attribution for a Razorpay payment without linking evidence.
  • We will not report AI-search revenue without referrer or session evidence.
  • We will not hide unknown revenue.

Related docs

FAQ

Does Metrivo work with Razorpay subscriptions and orders?

Yes. Both one-time orders and recurring subscriptions are ingested through the Razorpay integration.

What about INR pricing and currency reporting?

Metrivo respects Razorpay's currency on each event. Revenue is shown in the original currency on the dashboard.

Do I need to forward visitor metadata to Razorpay?

Recommended. The Razorpay integration doc explains how to pass the visitor identifier for confirmed attribution.

Can I see AI-search referrals tied to Razorpay revenue?

Yes, when the referral signal is detectable and the session-to-payment link is established.