Metrivo
Solution

How do I attribute Stripe revenue to the traffic source that produced it?

Stripe tells you who paid. It does not tell you which traffic source, campaign, or AI-search referral brought them. Metrivo links each session to its Stripe outcome and labels the match with a clear confidence level.

The problem

Stripe is a payments system, not an attribution tool. Your dashboard shows charges, subscriptions, and MRR, but it cannot answer the questions that matter most for marketing: which channel drove this customer, which page convinced them, and which AI-search referral made them aware.

Without that link, you cannot reinvest confidently in the channels that drive revenue.

How Metrivo helps

Session-to-charge linking

Visitor identifiers are passed through checkout so Metrivo can match the resulting Stripe charge.

Subscriptions and MRR

Recurring revenue is attributed back to the originating source where the link can be established.

Confidence labels

Each charge is labeled confirmed, inferred, or unknown so the dashboard reflects evidence.

Channel and AI breakdown

Attributed Stripe revenue is grouped by channel, including detectable AI-search referrals.

Setup steps

  1. 1. Install the Metrivo tracker. Install & verify
  2. 2. Connect Stripe. Stripe integration doc
  3. 3. Pass visitor metadata to checkout. The Stripe doc shows how to include the visitor identifier so charges can be linked back.
  4. 4. Open the revenue attribution view to see channel and AI-source breakdowns with confidence labels.

What Metrivo will NOT claim

  • We will not invent a session for a Stripe charge that has no linking evidence.
  • We will not modify your Stripe account or override your charge logic.
  • We will not report exact AI attribution without referrer or session evidence.
  • We will not hide unknown revenue. Honest unknown is better than guessed attribution.

Related docs

FAQ

How does Metrivo link Stripe events to traffic?

When a visitor on your site reaches checkout and pays through Stripe, Metrivo can match the resulting charge or subscription to the session via the visitor identifier and customer metadata.

What if I create Stripe charges outside the website?

Those are valid and visible in Metrivo, but they will be labeled unknown unless additional metadata ties them to a session.

Do I need to send Stripe metadata?

Helpful but not required. Following the Stripe integration doc improves match rates and reduces unknown attribution.

Will this affect my Stripe configuration?

Metrivo reads events through the standard Stripe integration; it does not modify your Stripe account or charge logic.