AEO / GEO Tracking

AI Search Attribution

AI chat platforms like ChatGPT and Perplexity are sending you traffic right now — but standard analytics can't see it. Metrivo tracks every AI referral and connects it to revenue.

The blind spot in your analytics

Google Analytics can't distinguish between "direct / none" traffic and an AI-platform referral. When someone clicks a link from a ChatGPT response, it often shows up as direct traffic — invisible and unattributed.

Metrivo parses referrer headers and user-agent signatures from AI platforms to correctly identify these visitors. You'll see ChatGPT, Perplexity, Gemini, Claude, and Copilot referrals as distinct, trackable sources — complete with conversion and revenue data.

Platforms we track

ChatGPT

When ChatGPT surfaces your content in responses and users click through, we identify the referrer and attribute any resulting conversions.

Perplexity

Perplexity AI cites sources in its answers. We track these citations as referrals and show you which pages get cited most — and whether they convert.

Google Gemini

Gemini's responses often include source links. We track Gemini-sourced traffic separately so you can measure its revenue impact.

Claude

Anthropic's Claude can reference web content. We detect Claude-sourced traffic and route it through your attribution pipeline.

Microsoft Copilot

Copilot in Bing and Edge includes cited sources. We track these referrals and show their conversion performance alongside other channels.

What you'll see in your dashboard

See which AI platforms cite you

Your dashboard shows AI-search referrals broken down by platform: ChatGPT, Perplexity, Gemini, Claude, Copilot, and others.

Measure conversion rates

AI-search visitors can behave differently than other channels. Metrivo separates AI referrals so you can compare signup, checkout, and revenue outcomes with your own data.

Identify your most-cited pages

Know which of your pages AI platforms reference most. Double down on those topics. Optimize underperforming pages for AI visibility.

AEO/GEO strategy data

Answer Engine Optimization and Generative Engine Optimization require data. We show you exactly what's working so you can invest where it matters.

Stop losing visibility on AI traffic

Track AI-search referrals, measure the revenue path, and decide which page or funnel step needs the next experiment.