Metrivo
Comparison · Last verified June 2026

Metrivo vs Simple Analytics

Simple Analytics is one of the most principled privacy tools in analytics: EU-owned, hosted in Amsterdam, no cookies, no IPs, and a free tier with unlimited pageviews. Its 2026 positioning leans on something real — that ad-blockers and rejected consent hide 20–60% of traffic from conventional tools, and it recovers much of it. Metrivo respects all of that and competes on none of it. Metrivo exists for the question Simple Analytics doesn't touch: which traffic source, funnel step, or AI referral produced actual payment revenue, and where it's leaking. Here's the honest comparison.

The short version

Simple Analytics counts visitors better than most — including ones other tools lose to ad-blockers — and does it with exemplary privacy. But it has no payment integration, no revenue metrics, and no AI traffic labeling, so it can't connect a visit to a dollar. Metrivo ingests Stripe, Razorpay, and Dodo payments via webhook, attributes them to sessions and AI-search sources with confidence labels, and ranks your revenue leaks — from $9/month.

Side-by-side comparison

CapabilityMetrivoSimple Analytics
Price$9–$19/month flat (Starter, Growth, Business). 7-day free trial, no credit card.Free plan: unlimited pageviews (fair use), 30-day retention, up to 5 sites, badge required. Paid from $20/month at 100k pageviews, +$20/month per extra user. 14-day trial.
Core question answeredWhich traffic source, page, funnel step, or AI source is producing or leaking payment revenue?How is my traffic doing — including the 20–60% other tools miss to ad-blockers and rejected consent?
Payment integrationNative webhooks for Stripe, Razorpay, and Dodo Payments, plus a Manual Payment API. No tracking code needed for payments.None. No payment-processor integration of any kind; no revenue metrics.
Revenue attributionPayments attributed to sessions, sources, campaigns, and AI referrals, with confirmed/inferred/unknown confidence labels.Not available — there is no revenue concept in the product.
Goals & funnelsRevenue-aware goals from Starter; multi-step funnels with leak detection on Growth and up.Goals with multi-step funnel views, filterable by referrer or path. Event-based, with no revenue dimension.
Revenue leak detectionRevenue Leak Detector ranks drop-offs and unattributed revenue automatically, with fix drafts.Not a feature.
AI traffic detection11 named sources (ChatGPT, Perplexity, Claude, Gemini, Google AI Overview, Copilot, You.com, Phind, Poe, Le Chat, Grok) with per-session evidence and confidence labels.No AI channel or labeling as of June 2026. AI visits appear as ordinary referrers, or as Direct when the referrer is stripped.
AI featuresAI Search Revenue Attribution plus a Fix Draft Generator for detected leaks.Simple Analytics AI: a chat interface over your stats that generates insights, charts, and comparisons. Useful, but about traffic, not revenue.
Ad-blocker resilienceStandard first-party script; some blockers will filter it, like most analytics tools.A core selling point: positions itself as recovering 20–60% of traffic invisible to other tools (bypassing blockers and consent rejection).
Data retention3 years (Starter), 4 years (Growth), 5 years (Business).30 days on the free plan; full retention on paid plans.
Privacy postureCookieless by default, respects Do Not Track, localStorage opt-out for your team.Cookieless, no IPs stored, EU-owned and hosted in Amsterdam; publishes compliance and consent guidance for its traffic tracker.
Team pricing1 member (Starter), 30 (Growth), unlimited (Business) — included in the plan price.1 user included; each additional user is +$20/month.
Best forSaaS founders who need payments tied to sessions and a ranked list of revenue leaks.Privacy-conscious teams who want clean traffic stats, EU hosting, and maximum visitor coverage.

Simple Analytics details verified against simpleanalytics.com pricing and docs as of June 2026; the traffic-recovery percentage is their published claim. If anything here is out of date, tell us at support@metrivo.co and we'll fix it.

What Simple Analytics genuinely does better

A real free tier. Unlimited pageviews (fair use) on up to five sites, free forever, with 30-day retention. Metrivo offers a 7-day trial. For hobby projects and early validation, Simple Analytics free is hard to argue with.

Visitor coverage. Its headline 2026 pitch — that conventional analytics miss 20–60% of traffic to ad-blockers and rejected consent, and that it recovers much of that — addresses a real gap. If complete visitor counts are the goal, this is its home turf.

Privacy with receipts. EU-owned, hosted in Amsterdam, no cookies, no IP storage, and compliance claims spanning GDPR, ePrivacy, PECR, CNIL, and CCPA. Metrivo is privacy-friendly; Simple Analytics is privacy-defining.

What Simple Analytics doesn't try to do

Revenue doesn't exist in the product.There is no payment-processor integration, no revenue value on events, no revenue-per-source view — by design, since the product avoids anything resembling personal data trails. That's a coherent choice, but it means a SaaS founder can never learn from it which channel pays the bills. Metrivo's entire pipeline — Stripe, Razorpay, and Dodo webhooks, the Manual Payment API, session-to-payment attribution with confidence labels — exists to answer that.

Funnels count steps; they don't price them. Simple Analytics does have goals with multi-step funnel views — credit where due. But the steps are event counts. Metrivo's funnels attach revenue to each step, which is what lets the Revenue Leak Detector rank drop-offs by the money they cost and the Fix Draft Generator propose what to change.

AI traffic is invisible as a category. As of June 2026, Simple Analytics has no AI channel or referrer grouping — ChatGPT visits are just another referrer row, and referrer-stripped AI visits fall into Direct. Metrivo detects 11 named AI sources with evidence shown per session, keeps unknown traffic labeled unknown, and connects AI sessions to payments so you see revenue per AI source.

Choose Simple Analytics if

  • You want clean traffic stats free, or maximum visitor coverage paid.
  • EU data residency and a no-personal-data posture are requirements.
  • Ad-blocker-resistant visitor counts matter more than revenue attribution.
  • You like asking your analytics questions in plain language via its AI chat.

Choose Metrivo if

  • You sell SaaS and want payments attributed to sessions without writing tracking code.
  • You want revenue per AI-search source, with evidence and confidence labels.
  • You want funnel leaks ranked by revenue cost, with fix drafts.
  • You have a team — Metrivo includes members in the plan instead of charging $20 per seat.

Or run both

Simple Analytics for complete, privacy-clean visitor counts; Metrivo for the revenue layer. Both are cookieless, so running both changes nothing about your consent setup. Read more on revenue attribution and AI-search attribution.

FAQ

Is Metrivo a Simple Analytics replacement?

They barely overlap. Simple Analytics is a privacy-first traffic tool — EU-hosted, cookieless, with a genuinely useful free tier and a focus on recovering traffic that ad-blockers hide from other tools. It has no revenue concept at all: no payment integration, no revenue per source, no leak detection. Metrivo is built around exactly those things. If your question is about traffic, Simple Analytics answers it well. If it's about revenue, Simple Analytics doesn't try to.

Simple Analytics has a free plan. Why pay Metrivo $9/month?

If free traffic stats with 30-day retention cover your needs, use the free plan — sincerely. Metrivo's $9 buys a different output: your Stripe, Razorpay, or Dodo payments ingested via webhook and attributed back to sessions and sources, a Revenue Leak Detector ranking what's costing you money, a Metrivo Score, and a weekly founder brief. Note the paid comparison flips the other way: Simple Analytics paid starts at $20/month plus $20 per extra user, while Metrivo's Growth plan is $14 with 30 team members included.

Both products mention AI. What's the difference?

Different ends of the problem. Simple Analytics AI is a chat interface over your traffic stats — ask questions, get charts. Metrivo's AI features are about revenue: AI Search Revenue Attribution detects visits from 11 AI assistants and search tools and connects them to payments, and the Fix Draft Generator turns detected leaks into concrete changes. One helps you explore traffic conversationally; the other tells you which AI source made you money.

Where does Simple Analytics beat Metrivo?

A few clear places. It has a genuinely free tier; Metrivo's free access is a 7-day trial. Its privacy stance is about as strong as the industry offers — EU-owned, Amsterdam-hosted, no IPs stored. And its ad-blocker traffic recovery claim (20–60% of traffic other tools miss) addresses a real measurement gap Metrivo doesn't specifically target. If visitor-count completeness and EU residency are your priorities, it's a strong pick.

Does Metrivo use cookies?

The embedded customer-site tracker uses no cookies by default and respects Do Not Track. Your own team can opt out per device via a localStorage key. Metrivo's own optional Amplitude analytics uses an explicit consent choice. Your consent obligations depend on your implementation, data, and jurisdiction; see our security and privacy docs.

Can I run Simple Analytics and Metrivo together?

Yes. Both scripts can run on the same site. Review the combined data collection and consent configuration for your implementation and jurisdiction. A sensible split is Simple Analytics for traffic counting and Metrivo for payment attribution, AI-search revenue, and leak detection.

Pricing·Docs·Revenue attribution·AI-search attribution