Metrivo
Comparison

Metrivo vs Simple Analytics

Simple Analytics is a privacy-first analytics product with a very clean dashboard. Metrivo is not trying to win the pageview battle. We focus on the revenue layer: payment attribution from Stripe, Dodo, and Razorpay; AI-search referrals when evidence is present; and a packaged revenue leak detector.

Side-by-side comparison

CapabilityMetrivoSimple Analytics
Traffic analyticsSessions, pageviews, sources, campaignsPageviews, sources, simple campaign tracking (very clean)
GoalsRevenue-aware goals tied to payment eventsGoals via tagged events
FunnelsRevenue-aware multi-step funnels with leak detectionLimited funnel reporting
Payment attributionDirect Stripe, Dodo, Razorpay, Manual Payment API integrationRevenue passed via tagged events; no native Stripe ingestion
AI-search attributionChatGPT, Perplexity, Gemini, Claude, Copilot when detectableReferrer view only; no AI-specific labeling
Revenue leak detectionSurface unattributed revenue and funnel drop-offsNot a built-in feature
Attribution confidenceConfirmed, inferred, unknown labels on each conversionNot surfaced
Best forSaaS founders fixing revenue leaks across traffic and AI sourcesMarketers who want clean, cookie-free pageview stats
Not best forTeams that only need basic pageview reportingTying payment events to specific sessions and AI referrals

When to choose Simple Analytics

  • You want a clean, cookie-free pageview dashboard.
  • You do not need payment-tied attribution.
  • You prefer a minimal, focused product.
  • You value the strongest possible privacy posture for visitor reporting.

When to choose Metrivo

  • You need session-to-payment attribution from Stripe, Dodo, or Razorpay.
  • You want AI-search referrals labeled when detectable.
  • You want a revenue leak detector wired into your funnel.
  • You want attribution confidence labels on every conversion.

Complementary, not competitive

Use Simple Analytics for clean traffic reporting. Use Metrivo for revenue attribution and AI-search attribution.

FAQ

Is Metrivo a Simple Analytics replacement?

No. Simple Analytics is a polished, privacy-friendly pageview tool. Metrivo is a revenue attribution layer for SaaS founders. They can be used together.

Does Metrivo use cookies?

Metrivo respects Do Not Track and does not store cookies by default. See the security and privacy doc for details.

Can I keep Simple Analytics for daily stats?

Yes. Keep Simple Analytics if you like its dashboard. Add Metrivo for revenue attribution and AI-search visibility.

Why does Metrivo emphasize confidence labels?

Because honest attribution matters. Direct traffic with no AI signal stays unknown. We do not invent AI traffic where none can be detected.

Pricing·Docs·Revenue attribution·AI-search attribution