Our Story & Mission

We’re building Metrivo to make revenue analytics understandable.

Metrivo was built to solve a painful problem for small SaaS founders and online businesses: analytics tools often show traffic, charts, and events, but they do not clearly explain what is actually driving revenue, what is leaking revenue, or what action should be taken next.

Why Metrivo Exists

Our mission is to help founders understand where revenue comes from, which campaigns convert, where users drop off, and what actions can improve growth.

Instead of jumping between Google Analytics, Stripe, and custom tracking scripts, we combine simple product analytics, revenue attribution, payment tracking, funnels, and AI-powered insight generation into one practical dashboard.

Honest & Practical

Built for operators who value clear numbers over dashboard noise.

Privacy Friendly

GDPR/ePrivacy-friendly tracking that respects user choices.

What Metrivo Helps You Answer

Say goodbye to disconnected data spreadsheets and guess-work attribution.

Which channels bring revenue?

Track conversions down to specific channels, referrers, and campaign parameters rather than just counting landing page visits.

Where are users dropping off?

Visualize the entire path from landing page to checkout, and pinpoint exactly where potential revenue leaks occur.

Which campaigns are working?

Attribute payments directly to your marketing efforts, so you can double down on what converts.

Which payment sources are connected?

Unify Stripe, Razorpay, Dodo Payments, and custom API records under one clean dashboard.

What should I fix next?

Receive automated findings from our Revenue Leak Agent showing what to audit and check next.

What Makes Metrivo Different

A revenue-first workflow tailored for bootstrapped software projects.

Simple Dashboard

No complex, overwhelming navigation. See visitor counts, pages, goals, and revenue side-by-side on a single page.

Revenue-First Analytics

We track pageviews and custom events, but we put revenue and attribution front and center.

Attribution Confidence

We mark every conversion with High, Medium, or Low confidence levels so you know exactly what is verified.

Payment + Event Tracking

Connect web events with webhook-backed payment processor data to bridge the analytics gap.

AI-Assisted Insights

Our Revenue Leak Agent scans your funnel drop-offs and traffic trends to draft actionable advice.

Built for Small Teams & Founders

Zero bloat. Easy setup. Designed to answer practical revenue questions without requiring a data team.

Our Core Principles

Clarity over vanity metrics

We focus on revenue-producing activities and conversion leaks, not pageviews that don't convert.

Honest attribution over fake certainty

If a payment cannot be securely matched, we label it as unattributed rather than manufacturing a false match.

Actionable insights over dashboards full of noise

Instead of dozens of graphs you never look at, we give you clear findings and action items to execute.

Privacy-conscious tracking

We respect browser DNT headers, support storage exclusions, and hash customer emails cryptographically.

Start tracking your revenue leaks today.

Integrate website tracking with Stripe, Razorpay, or Dodo webhook events in under 5 minutes.