Overview

What is Metrivo?

Metrivo shows which traffic sources, AI-search referrals, pages, goals, and funnels actually create SaaS revenue — and where attribution is missing.

Short answer

Metrivo is a revenue analytics tool for SaaS founders. It connects website analytics, AI-search referrals, goals, funnels, and payment webhooks (Stripe, Razorpay, Dodo Payments, Manual Payment API) so you can see which channels and pages actually create revenue, and which transactions remain unattributed.

Who Metrivo is for

Metrivo is built for SaaS founders and small product teams who:

Already get traffic from search, content, AI assistants, or paid channels.
Have at least one payment provider (Stripe, Razorpay, Dodo, or another gateway).
Need to find revenue leaks instead of staring at vanity metrics.
Want a clear picture of which traffic source produced which payment.

What problem it solves

Most analytics tools stop at sessions, signups, or pageviews. Payment data lives in Stripe or Razorpay, and AI-search traffic often appears as direct traffic in GA4. The result: you cannot answer the question "which traffic source, pricing page, checkout flow, funnel step, or AI-search source is leaking revenue — and what should I fix today?".

Metrivo joins sessions and payment events on the same record so you can see attributed revenue per source, page, and funnel step, while keeping unattributed revenue clearly labeled.

How it connects traffic to revenue

A lightweight tracking script captures pageviews, sessions, UTM parameters, referrers, and AI-search signals. When a payment webhook arrives from Stripe, Razorpay, Dodo Payments, or the Manual Payment API, Metrivo attempts to match it to a session using metadata, visitor ID, or a hashed email. Each matched payment is tagged with a confidence level so you can tell high-quality matches apart from inferred ones.

Install tracking script Attribution confidence

How attribution confidence works

Every payment is labeled with one of four confidence levels so you always know how the link was made:

High

Payment metadata contains a Metrivo visitor or session ID, so the link to the originating session is direct.

Medium

Payment was matched via a hashed customer email that the tracker observed during signup or checkout.

Low

No session or email match, but the payment payload itself carried UTM or referrer fields. Treat as a hint, not proof.

Unknown

No evidence links the payment to a session. Metrivo keeps these as Unknown rather than guessing.

Supported payment providers

Metrivo connects to payment providers through webhooks so payment events can be matched to sessions:

Stripe — checkout sessions, subscriptions, one-time payments.
Razorpay — payment captures and order events.
Dodo Payments — webhook-based payment events.
Manual Payment API — post payment events from any other gateway.

What Metrivo does NOT claim

Metrivo does not claim that every visit can be traced back to a single source.
Metrivo does not relabel every direct visit as AI-search traffic. Unknown stays Unknown.
Metrivo does not promise a fixed lift in revenue or conversion.
Metrivo does not replace your finance system or your payment provider's books.
Metrivo does not provide last-click ad bidding for paid acquisition.

How it differs from GA4, Plausible, and PostHog

Tool	Primary focus	Where Metrivo differs
GA4	Audience and ad measurement	Metrivo focuses on revenue events and AI-search detection rather than ad audiences.
Plausible	Privacy-friendly pageview analytics	Metrivo adds payment webhooks, funnels, and AI-search attribution.
PostHog	Product analytics, feature flags, session replay	Metrivo focuses on the revenue leak problem rather than product event analysis.

See the full Metrivo vs GA4 comparison.

FAQ

What is Metrivo in one sentence?

Metrivo is a revenue analytics tool for SaaS founders that connects website traffic, AI-search referrals, goals, funnels, and payment events to show which sources actually create revenue.

Who is Metrivo for?

Metrivo is built for early-stage and growth-stage SaaS founders who already have traffic and at least one payment provider connected, and who need to find revenue leaks instead of running another generic analytics dashboard.

Which payment providers does Metrivo support?

Metrivo supports Stripe, Razorpay, Dodo Payments, and a Manual Payment API for any other gateway. Each provider is connected through a webhook so payments can be matched to visitor sessions.

Does Metrivo guarantee that every payment is attributed?

No. Some payments will remain unattributed when there is no matching session, visitor ID, or email hash. Metrivo labels these as Unknown rather than guessing a source.

How is Metrivo different from GA4, Plausible, or PostHog?

GA4 is strong for ad audiences, Plausible is a privacy-friendly pageview tool, and PostHog focuses on product analytics. Metrivo focuses specifically on connecting acquisition channels — including AI-search referrals — to actual payment events, and on surfacing revenue leaks.

Can Metrivo detect ChatGPT, Perplexity, Claude, or Gemini referrals?

Metrivo detects AI-search referrals when there is evidence in the referrer header, UTM parameters, user agent, or session context. When the evidence is missing, the traffic stays labeled as Unknown rather than being assigned to an AI source.

See your own revenue leaks

Install the tracking script, connect a payment provider, and let Metrivo surface attributed revenue, unattributed revenue, and funnel drop-offs.