Example using demo data. The funnel below is illustrative — your real funnel will look different.

Examples/Funnel drop-off revenue leak

Funnel drop-off as a revenue leak

A multi-step signup funnel is a common place for revenue to leak. Metrivo overlays funnel volume on paid conversions so the biggest step-to-step drops are visible in one view.

Funnel volume (demo, 30 days)

Step	Users	Step-to-step retention
1. Land on /pricing	5,230	—
2. Click Start trial	1,840	35.2%
3. Submit signup form	1,290	70.1%
4. Verify email	410	31.8%
5. Add payment method	198	48.3%
6. Complete first paid invoice	162	81.8%

The leak Metrivo flags

Between Step 3 (submit signup form) and Step 4 (verify email), retention drops from 1,290 users to 410 — roughly a 68% loss in a single step. Metrivo flags this as the funnel's primary leak because the downstream paid step is small in absolute terms.

Metrivo also estimates the revenue impact using observed conversion rates from later steps. In this demo, recovering even a third of the lost users at Step 4 could add several paid customers per month — but the dashboard shows that as a range, not a guarantee.

Read about goals and funnels.

Try this with your own data

Define your own funnel steps and let Metrivo flag the biggest drop-offs alongside attributed revenue.